The company has used a massive quick response code to draw attention to its latest awareness effort. Pernod Ricard launched its Responsib’ALL Day campaign in a unique and mobile friendly way by using 210 square foot (64 square meters) QR codes to be able to encourage viewers to interact with its campaign. The company engaged more than 200 of its employees with the task of building the quick response code. The QR codes could be found in Cyberport, Hong Kong, in the outdoor Podium area. The massive barcode, when scanned,…
Read MoreQR codes central to Pernod Ricard responsible drinking campaign
