Mobile payments may be a boon for disaster recovery

Mobile payments disaster recovery

Mobile donations help raise money more quickly for disaster recovery efforts Mobile payments are often seen as a way for retailers and other businesses to engage consumers that have become tethered to smartphones and tablets. The mobile commerce sector may prove quite beneficial to charitable organizations that assist in recovery after a natural disaster, however. Recent natural disasters in Japan and the Philippines have shown that mobile devices can increase the inflow of monetary support for those suffering from catastrophic events, especially when these devices are being used to promote…

Read More

Simon on the Streets launched new QR codes campaign to raise funds for the homeless of the UK

Simon on the Streets

QR codes are widely known for their uses in marketing, but their uses in the world of charity are gaining momentum. Simon on the Streets, a homeless charity based in the United Kingdom, has launched a new QR code campaign with the help of Propaganda, an agency of business strategists. Together, the pair have printed QR codes on simple pieces of cardboard and placed them around the towns of Leeds, Huddersfield and Bradford. The codes have been placed amongst blankets, bottles of water and a bag full of useful goods…

Read More

UNICEF adopts QR codes for this year’s orange box campaign

UNICEF Flag

The United Nations Children’s Fund, most commonly known as UNICEF, will be making some changes to their annual orange box campaign this Halloween. The organization has been using the orange box campaign since 1953 and has raised more than $164 million in that time. UNICEF has taken note of the growing popularity of smart phones and has decided to enter the digital realm in hopes of raising more funds. To this end, the organization will be plastering QR codes on their iconic orange boxes. When scanned with a smart phone,…

Read More

Scan to help!

Recovery efforts in Japan continue in the wake of last month’s devastating tsunami. A worldwide support system has emerged, funneling money and volunteers to the battered country, assisting Japan in rebuilding after the tsunami and mitigate the ongoing nuclear crisis. Despite an unprecedented level of support from the worldwide community, the Japanese Red Cross is still in dire need of financial support. Japan Neko, the nation’s largest native language search engine and online community, has partnered with the Red Cross to bolster the Japan Tsunami Relief Fund. Neko has commissioned…

Read More