Yesterday marked the culmination of Great Britain’s F1 Grand Prix. The famed racing event drew in crowds of thousands from all over the world. Spectators at the event were met with QR codes placed in strategic places throughout the track. While the codes are no strangers to raceways, these were not being used to solicit special deals from retailers. Instead, they were used to garner real-time feedback from the crowd regarding the event, The codes were provided by Feedback Ferret, a company specializing in gathering feedback and analyzing the results.…
Read MoreBritain’s F1 Grand Prix is packed with QR codes looking for spectator feedback
