RTB growing in force amongst advertisers Real Time Bidding (RTB) has been growing in popularity in the world of advertising over the past several years. The term refers to the practice of purchasing online display advertising in real time, similar to the way items are purchased at auction. Several companies have begun taken an interest in RTB, such as Google, and have begun expanding services that are based on the practice. With mobile technology playing a bigger role in the lives of consumers, RTB is beginning to garner a great…
Read MoreRTB may help the mobile marketing industry grow
