Much of the experience of shopping for a place to live occurs online, and barcodes are helping. QR codes have seen quite a burst of popularity over the last three years and are now starting to find more standard places in people’s lives, including in their home-buying experience. Realtors have been using quick response codes to make it easier to share online information. From 2018 through 2020, the use of QR codes rose by an estimated 96 percent, and real estate agents didn’t fail to pay attention to the trend.…
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QR Code Detective: Realtors are in the perfect position to use barcodes
Real estate marketing is an ideal opportunity to use quick response codes to their fullest potential. Among the many industries that have been achieving the greatest benefit from the use of the QR code is real estate, simply because of the nature of what is being sold and how the word is spread to potential buyers. Mobile marketing has become a critical component of a realtor’s ability to reach prospective buyers. As is the case in retail and in any other area that uses QR code marketing, there are ways…
Read MoreMobile technology proves increasingly popular in real estate
Agents and agencies are continuing their investments into smartphone friendly marketing. The National Association of Realtors (NAR) has now completed their 2013-2014 Realtor Technology Survey to help to gain insight into the number of realtors who are spending on new forms of tech, such as mobile technology, in order to enhance their businesses. What they found is that spending was greater last year than it had been in previous years. This suggests that real estate agents are looking to mobile technology and other digital environments on an increasing basis in…
Read MoreRealtors adopt NFC technology along with QR codes
QR codes have become synonymous with real estate advertising. Realtors have taken a very keen liking to the mobile barcodes as they are able to connect with potential home buyers at all times of the day. The real estate industry was one of the earliest adopters of QR codes in Western society, which paved the way for the codes to see success in the realm of marketing. Realtors are beginning to look for more ways to connect with mobile consumers and may soon be turning to NFC technology. Strutt &…
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