QR Code Press

QR codes begin to appear on trains in Catalonia, Spain

04/21/201204/21/2012 Jorge Gonzalez

Catalonia trains become host for a new QR code campaign Train goers in Catalonia, Spain, are beginning to see more QR codes pop up around them. The codes have begun appearing on trains throughout the region, encouraging travelers to scan them with a smart phone and access free content. QR codes are somewhat common in Spain as a marketing tool, but consumers have been shy to embrace the barcodes because of their unfamiliarity. Consumer interaction with QR codes is highest when they can receive something of value. As such, the…

Campden Publishing launches new division that will make use of augmented reality

11/12/201111/12/2011 Sam Lambert

Campden Publishing Limited, a publishing firm specializing in the financial and health care markets, has launched its new medical and educational communications division. The new division will be part of the Campden Health Communications group, which specializes in a wide variety of printed media that focuses on issues regarding health care. Campden Publishing has also unveiled plans to make use of augmented reality with the new division, hoping that the technology will bring more value to print media. The publisher will be embedding augmented reality experiences in several of their…