Ralph Lauren wearable technology PoloTech shirt to hit store shelves

PoloTech ralph lauren wearable technology

This device and apparel cross over will become available in time for the US Open this week. The PoloTech shirt from Ralph Lauren isn’t just the next one of the designer’s pieces of clothing, but is actually wearable technology that has been embedded with sensors that provide the wearer with biometric data in real-time. This includes readings on the number of calories burned and the wearer’s heart rate, sent to the wearer’s iPhone. The information collected and transmitted through this wearable technology smart shirt is meant to help the wearer…

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QR codes and NFC technology used in Ralph Lauren displays at Harrods

Harrods London QR codes nfc technology

The brand has taken over a massive 15 window display at the London location of the luxury department store. Ralph Lauren has taken a mobile marketing approach to the displays that it has added to 15 windows at Harrods in London, using both NFC technology and QR codes in the form of stickers that will allow pedestrians to scan or tap to learn more. These two mobile marketing elements have been provided through Proxama, a specialist in proximity commerce. A statement released by Proxama explained that “Each window is displaying…

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Smart clothing from Ralph Lauren worn at U.S. Open

Tennis ball US open smart clothing

This will be the brand’s introduction into the wearable technology industry. The U.S. Open wasn’t just an exciting event for tennis fans, this year, as it also represented the introduction of the latest in smart clothing, which was, in this case, made up of a nylon t-shirt from Ralph Lauren, which was able to monitor the stress levels and heart rate of the wearer. All the athlete needed to do was wear the shirt, and certain physical responses could be monitored remotely. David Lauren spoke about the smart clothing only…

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