Tag: quick response

QR codes to be used for mobile payments of everyday bills

Jennifer Goula
Scanning QR codes

The Electronic Payments Association has taken the next step in electronic funds movement. The Council for Electronic Billing and Payment (CEBP), has just announced some proposed changes to the way that the American electronic money movement network will be functioning in the future, through the use of QR codes. This latest alteration proposes that QR codes be included as a bill payment option. It is CEBP that is behind the governance, administration, and further development of this funds transfer and exchange network, and it has just released a new document…

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Getting the most out of a marketing strategy that includes QR codes

Jennifer Goula
QR Code

A World Telemedia presentation by Bob Bentz, the president of Advanced Telecom Services has shown that marketing that incorporates custom QR codes with branding boosts the usage by 2.4 times. A number of case studies were cited by Bentz to support his theories. He spoke on the topic of “Hip to Be Square: Using QR Codes to Maximize Sales” at the Amsterdam event. Bentz used his presentation to describe the history of quick response (QR) codes, which actually aren’t anything new. These two dimensional barcodes have existed since 1970, when…

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UK consumers warming to QR codes, according to survey

Stephen Vagus
QR Code

A new survey conducted by Toluna Quick, a market research company, shows that QR codes may be more popular in the UK than they are in the U.S. Earlier this year, a report from Simpson Carpenter, another research firm based in the U.S., showed that most Americans were unaware of what QR codes actually were. The report may have cooled some of the hype surrounding the codes in the States, but UK consumers seem to be warming up to the codes in droves. According to Toluna Quick, of the 1,500…

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HanseMerkur offers i-nigma mobile tool to enhance customer experiences

Stephanie Beck
QR Codes Used for Medical

The HansMerkur Insurance Group has announced that it will be making it even easier for their customers to file their medical claims by using quick response (QR) codes that can be scanned into their iPhone or iPad 2 devices. The new customer service 2D barcode scanning being offered by HanseMerkur Krankenversicherung AG has been called i-nigma, and was developed by the mobile barcode solutions pioneer and global leader, 3GVision. This allows private health insurance policyholders with the insurer to instantly file their claims and monitor the status of those bills…

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Lowes introduces iPhone app to boost its m-commerce strategy

Sam Lambert
Lowes Mobile App

Lowe’s, the home improvement chain, has decided to use a new iPhone app to help to boost the foot traffic to its locations by helping consumers to shop and compare products, and design their home projects. Customers are now able to use the iPhone app to look through the inventory offered at Lowe’s and shop for what they want. They can obtain this free app from the Apple App Store. According to Lowe’s, the company is the second-largest retailer for home improvement products in the world. It has 1,775 locations…

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