The pharmaceutical company has updated its over-the-counter product packaging in the United Kingdom. German pharmaceutical and biotechnology company Bayer has announced that it is adding a QR code to the packaging of its over-the-counter (OTC) products in the United Kingdom to improve accessibility for patients who are blind or partially sighted. The barcodes have already been added to Canescool Soothing Gel Cream brand packaging. According to Bayer Consumer Health UK, that women’s health product is used for calming intimate area irritation and is the first product that will have the…
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QR code on water jugs help to ensure the contents are safe to drink
Two brothers from Chennai, India have developed a system to ensure the bottles contain clean water. A new QR code system developed by two brothers from Chennai, India can help people to know whether the jugs of water they purchase contain clean water, helping to avoid arriving home to discover that their water is dirty or cloudy. Many people in the area must fill large water jugs every day to provide their drinking supply. The tap water in the area is not clean enough to drink. Therefore, they purchase the…
Read MoreCoca-Cola and Jon Batiste amp up QR codes with audio and artistic imagery
The upgrade in the mobile marketing campaign gave the quick response codes a hotter new experience. While the pandemic made sure that pretty much everyone is now finally familiar with humble QR codes, this doesn’t mean that people like them all that much. The barcodes are typically black and white pixelated squares that are functional but not exciting. A new Coca-Cola campaign took this as a challenge and worked to see if people would enjoy and respond to QR codes more readily if those barcodes were far more artistic in…
Read MorePhilippines, Vietnam and Brunei to create QR code payment strategy
The arrangement across the ASEAN region is partly intended to reduce dependence on the US dollar. Philippines, Vietnam and Brunei have announced that they intend to join with other significant Southeast Asian economies in a decision to create a cross-border QR code payment system that will encourage the use of their local currencies instead of having to rely on the US dollar when shopping across each others’ borders. Several other countries have launched similar strategies or have agreed to develop them. For instance, Singapore, Thailand, Indonesia and Malaysia have already…
Read MoreGoogle is making it easier to scan a QR code from across the room
Android devices are about to receive an update that includes automatic zoom for these barcodes. Scanning a QR code using a smartphone isn’t difficult as a concept, but when it comes to the reality of the process, it can be fussy and rather irritating. Android has been working on upgrades to make things easier and more convenient. Over the last few years, Google has added features such as building a scanner right into the camera of a phone to make it simpler to scan a QR code. Still, there are…
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