Sainsbury looks to promote Fairtrade with the help of QR codes

Sainsbury's QR Code

The Fairtrade Fortnight event has begun in the United Kingdom. The event aims to promote awareness of Faritrade goods – those produced through humane means. Sainsbury, one of the world’s largest supermarket chains, has announced that it will be taking part in the event by adding QR codes to many of its products. The company hopes to inform consumers about how beneficial purchasing Fairtrade products is to farmers in the world’s most impoverished countries. All of the Fairtrade branded products carried in Sainsbury’s stores throughout the UK will feature their…

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The Home Shopping Network brings QR codes to TV to help streamline mobile purchases

QR Code Shopping

As QR codes continue to play a fundamental role in powering the progress of mobile commerce, how the codes are being used is evolving. Typically, the codes are often seen as part of static print marketing campaigns. Recently, more broadcasting companies have been experimenting with QR, hoping to engage a growing mobile consumer base. The latest company to adopt the codes is none other than the Home Shopping Network (HSN). The popular television marketplace has begun using the codes to allow shoppers to buy products with a simple scan. The…

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Android compatible QR Pal code scanner released to combine scanning and sharing

QR code App

United Kingdom-based QR Pay Ltd., has unveiled its latest Android compatible application in the form of its new QR Pal Mobile Phone app product. This new app was created to increase the usefulness of the typical QR code scanner, by permitting additional features after scanning, such as storing the barcode and sharing it among friends. It also provides an additional “Safe Browsing” element, in addition to a payment facility, so that it is the first QR code scanner app that places focus on security. According to CTO Chris Cooke, from…

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M-Commerce is on the move!

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…

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New mobile marketing services increase offering QR code analytics

JSP Media, a marketing and web development company based in Elliot City, Maryland, are now offering a mobile site and QR code design service. As mobile technology becomes more prevalent, the importance of mobile-optimized websites is becoming clear. More businesses are beginning to incorporate mobile technology into their operations, hoping to take advantage of the boom in smart phone use and the emergence of other mobile devices. QR codes are playing a big role in changing the way companies interact with consumers. The black and white barcodes can be printed…

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