QR codes used to help find children who have gone missing

QR codes missing children

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

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Lufthansa adopts QR codes as the insignia for its fleet of planes

QR Code Campaign Lufthansa

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

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Annual student sculpture event at Washington University has a new mobile twist

QR Code Art

QR code art   Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. They were submitted to the University City Municipal Arts and Letters Commission.…

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Study shows that consumers are eager for mobile coupons, but few receive them

Mobile Commerce

A recent study from the Mercator Advisory Group… an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such items. Mobile coupons are a growing trend in the world of mobile marketing and commerce. These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement. These coupons can be used at retail stores for savings or to redeem a reward. According to…

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Well.ca launches Canada’s first QR code pop-up store in Toronto

Virtual Store

Well.ca, an online retailer based in Canada, is set to bring virtual pop-up stores to North America this month. The company has announced that Canada will be home to North America’s first pop-up store, which will feature a wide line of products, each associated with their own QR code. The store will be located in downtown Toronto and will be open through the end of April. Consumers will be able to find a wide range of products at the store from brands like Tide, Crest and Head and Shoulders. Pop-up…

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