BBC continues working with QR codes, plans to expand use in the future

QR Codes on TV

The BBC continues to experiment with the potency of QR codes. Earlier in the year, the broadcasting company began using the codes in a number of cooking shows that were aired on a variety of its channels. The company chose to experiment with the codes after seeing their potential for consumer engagement. BBC became one of the first broadcasting companies to adopt the codes, expanding their familiarity with viewers. The response to the codes seems to have been wildly favorable, as the company is now looking to expand its use…

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