qr codes used in business Archives

Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

02/02/2012 Julie Campbell

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…

Looking for your QR Code in something a little more sturdy?

04/11/201104/10/2011 Jorge Gonzalez

QR codes have become metallic. Metalcraft, a provider of personalized identification nameplates and labels, has announced that they will now be adding the codes to their products upon request. Metalcraft has serviced thousands of businesses throughout the country and is responding to growing demand that says companies must be more invested in mobile technology. To this end, the company is now offering its clients the ability to attribute their labels with QR codes to further engage an increasingly tech-savvy audience. “Our customers were beginning to ask about putting QR codes…

Easy and cheap ways to give your business a fresh look

03/13/2011 L. Green

Big name businesses are starting to use new marketing techniques for advertising. Companies are realizing that if they want to reach certain age groups, or crowds, then they have to reach out to them at their level. Just putting an ad on television or in a magazine won’t do it anymore. Companies have done everything they can think of to catch your attention during an advertisement. They’ve used famous actors and sports figures, done slap-stick comedy, and they’ve even used babies, senior citizens and animals. But all of that is…

Creative Mood Tracking 2D Code Campaign

03/07/2011 Stephen Vagus

As the world becomes more reliant on technology, people are always on the lookout for new, innovative ways to implement advances in the field. QR codes, though already decades old, are garnering acclaim for their ability to foster an interactive experience between businesses and consumers. Retailers have begun using the codes to measure consumer participation and reception to their various campaigns. As the popularity of smart phones rises, so too does that of the codes. Best Buy is among many retailers that are utilizing QR codes. Unlike other companies, however,…

European insurer is catching the world’s attention with QR Codes

03/05/201103/10/2011 Jesse Collins

Axa Belgium, a Netherlands based insurance company, has launched their latest television campaign using QR codes. Axa has been putting more effort to connect with current and potential customers of late, particularly by using the code to engage them. As technology progresses so too must companies hoping to keep in touch with consumers. QR codes are the next step in mobile marketing and have become a powerful tool in catching the sometimes fickle attentions of consumers. Axa is no stranger to QR codes. Earlier this year, the insurer constructed the…