QR Code Press

QR codes patents from NeoMedia to be licensed to Kraft Foods

12/01/201211/29/2012 Julie Campbell

The giant food company has recently been conducting research regarding barcodes and NFC technology. Though much of the media’s attention has been focused on NFC technology due to the mobile payments debates, QR codes are still at the center of the current mobile marketing activity, and a new deal has only highlighted that fact. NeoMedia Technologies has just signed on its first brand licensee for its 2D barcodes. The company describes itself as being a pioneer in the field of QR codes, and has now signed Kraft Foods Group on…

QR codes are common, but so is their poor use

11/27/201211/24/2012 L. Green

Though quick response barcodes are widely used, many companies still aren’t applying them well. Though QR codes are providing a wonderful opportunity for brands to bridge the gap between the real world and the digital universe, many companies have yet to figure out how to provide any level of engaging consumer experience. This poor user experience is leading consumers to shy away from continuing to scan the barcodes. Fortunately, as the use is still relatively new, there are enough consumers out there who have not yet scanned QR codes that…