QR codes on label fronts more appealing to marketers than shoppers

QR codes vitamins bottle label example

According to the findings from Doctor’s Best, it is retailers who find the barcodes most attractive. The latest data from the first sixth months of use of the QR codes on the front of the product labels has brought Doctor’s Best – a supplement manufacturer – to the conclusion that retailers find this style of mobile marketing to be more appealing than consumers. This was what they found, despite the fact that the barcodes were geared toward shoppers. Though the QR codes were meant to be used by smartphone carrying…

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