Half of consumers see shopping QR codes as the “future”, research

Shopping QR codes are popular and effective now #qrcode #cheapmarketing #smallbusiness

Quick response codes were fading away before fully taking off, until the pandemic arrived. Shopping QR codes never fully managed to achieve mainstream adoption over the years leading up to the pandemic. That said, their use rapidly took off as businesses sought ways to provide contact-free service and research shows consumers love them. The pandemic has introduced quick response barcodes to consumers in a highly practical way. Equally, research conducted by Outform – a shopper agency and manufacturing hybrid company – showed that 50 percent of consumers view shopping QR…

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QR codes data from ScanLife shows scanners have high engagement motivation

ScanLife Application QR codes

Research has shown that those who use the barcodes are highly interested to learn more. The findings of a study performed by ScanLife about people who scan QR codes has revealed that these consumers are very interested in learning more about products and services, which makes them a very appealing target to marketers. This could offer an important new way to generate conversions as well as loyal customers. The research conducted by ScanLife involved the study of the use of 200 QR codes which had been scanned thousands of times…

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