QR code use broadens in Europe through creative applications

Augmented reality technology being used in entertainment industry by eone plus

Though the adoption of QR codes has been a slow one among American consumers, the use of these barcodes is growing much more quickly in Europe where there have been a number of wide scale creative and practical applications for them. Eurosport, the top sports channel, for example, has launched a Europe-wide campaign that will be utilizing QR codes on air in order to encourage smartphone and tablet using fans to use their mobile devices to access content. This is the first time that the Eurosport Group has taken this…

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North Carolina town announces QR code technology designed to reach out to residents

TV Mobile commerce

Cary,  population 94,536 located just 11 miles out of Raleigh (North Carolina’s capital) , just recently jumped on board the technology express. Their televised town council meetings have a new addition, a QR code. Imprinted on their brochures and now on television, the town hopes to get more residents involved in community concerns by directing viewers to their web site listing the full meeting’s agenda via one’s smart phone.       Cary being one of the first municipalities in the country to use this technology follows in the foot- steps of…

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