RSVP Publications, a company that specializes in direct marketing and direct mailing campaigns, has begun adding QR codes to their direct mail card packs. As technology becomes ever more prevalent, print campaigns have fallen out of favor for many advertisers. RSVP Publications is looking to revitalize print media by using new mobile technology to make their campaigns more engaging by introducing their Talking Postcards product. In using the codes, advertisers can guide consumers to mobile sites set up for their products or services. Businesses can use them to offer special…
Read MoreTag: qr codes on print advertisement
QR Codes are now saving lives!?
When arriving at an emergency room, few expect there to be a waiting time. In the U.S. the average wait time to see a medical professional in any emergency room is 60 minutes. HCA’s TriStar Health System, based in Tennessee, will be using QR codes as the latest addition to their Fast ER campaign. The campaign was launched last year in an effort to share news of improvement initiative at making ER’s more efficient. Larry Kloess, president of HCA’s TriStar Division, said that “the convenience of our QR code allows…
Read More