QR codes on packaging Archives

QR codes beginning to grow in popularity in the produce industry

12/02/2011 Jesse Collins

QR codes are beginning to take over the fresh produce industry. Shippers are beginning to put the codes on their packaging as a way to ensure that consumers have access to the information they need. Only a few short years ago, no one had ever heard of QR codes outside of Japan. These days, the codes are becoming wildly popular, especially amongst businesses looking to engage mobile consumers. The value of the codes in the produce industry is growing more apparent as smart phones become more widespread amongst shoppers. Stemlit…

Interactive packaging beginning to gain momentum in the world of business

08/22/201108/21/2011 Jesse Collins

The advance of technology brings many changes to the various industries of the world. Emerging marketing techniques centered on the mobile industry have come to redefine advertising as a whole. With the advent of these new marketing strategies, consumers have come to expect more interactive forms of advertising. QR codes are playing a vital role in delivering dynamic content to consumers, and the marketing industry may be on the verge of and interactive explosion, according to Datamonitor, a leading independent market analysis firm. More companies have been making use of…