QR code campaign to help boost tourism

Michigan is joining the QR craze as the state’s Department of Transportation introduced the codes to their latest edition of maps. A smart phone application is also in development and is scheduled to be released in spring of this year. Dawn Garner, media services manager for the Department, has hopes that the codes and their associated application will encourage tourism to the state. While the physical maps already offer a sleuth of information, the codes are being used to link to interactive counterparts. The online maps will be able to…

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Canadian Kokanee beer uses QR Codes to promote

    Kokanee, one of the most popular breweries in Western Canada, is promoting the launch of their limited edition Mountain Can Series that will make use of QR codes as part of their innovative packaging. The packaging will feature trial maps of several well traveled mountains in the area and the codes can be scanned to connect to an interactive version of each map. “Using QR codes is a fresh new approach for Kokanee in our product packaging and provides a richer brand experience,” says Mike Bascom, marketing manager for…

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2D codes used to help travelers navigate

The city of Port Townsend, Washington, has announced that it will be using QR codes and Microsoft Tags to their maps of the city. Town Graphics, a company that specializes in creating interactive maps, will be providing hand-drawn pictorial maps of the Olympic Peninsula Victorian town. The company has provided two mock-ups that provide proof of concept of the endeavor. The codes on the mock-up maps link to sponsors videos on YouTube. The company is making use of the versatility of the codes, taking advantage of the fact that the…

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