QR Code Press

Pernod Ricard turns to QR codes to fight counterfeiting

09/23/201309/21/2013 Stephen Vagus

QR codes to be a part of all packaging by April 2014 Pernod Ricard, a French beverage company, has announced that it will be introducing QR codes to all products packaged in China by next April. The company believes that the codes can provide some benefits to consumers, allowing them to access information concerning the company’s products. The codes will not only be used to provide consumers with information, however, as Pernod Ricard will also leverage the power of QR codes in an attempt to combat counterfeiting. Counterfeiting proves problematic…

QR codes and NFC tags appear in pop-up store in Russia

09/11/201309/07/2013 Stephanie Beck

Media Markt leverages capabilities of QR codes and NFC tags Media Markt, an electronics retailer based in Russia, has launched a new shopping experience at a subway station in Moscow. The retailer has partnered with the Moscow Department of Transportation in order to establish a new “pop-up” store, which features both QR codes and NFC tags. The store will be made available in November of this year and will run through the end of the month. Those with smartphones and tablets will be able to purchase products from the store.…

QR codes bring thousands of consumers free Xbox One systems

09/05/201309/02/2013 Julie Campbell

The barcodes were used at a massive event to enter into a contest where the consoles were up for grabs. QR codes took a fun and unexpected center role at the recent PAX Prime 2013, where Mountain Dew and Doritos used the smartphone friendly barcodes to give the attendees the opportunity to win one of thousands of free Xbox One console systems that were being given away for free. The latest in Microsoft’s all-in-one entertainment and gaming systems was a big draw for the brands and their customers. The event…

QR codes patent for workplace digital signage awarded to the Marlin Company

09/03/201302/28/2017 Jennifer Goula

This patent involved the creation of an interactive experience between the digital signs and the mobile devices of employees. The Marlin Company has just announced that it has now received its third patent for QR codes that are displayed on digital signage in the workplace, helping it to secure its position in the use of these barcodes within this niche. The Wallingford, CT company has now received U.S. Patent Number 8,516,527 for this use of the barcodes. The company considers itself to be one of the pioneers in workplace digital…

QR codes are engaging retail consumers

08/19/201308/17/2013 Julie Campbell

Companies are discovering that their customers are enjoying an enriched experience through barcode scans. The black and white squares that make up QR codes have been called everything from ugly to funky and from vital to useless, but if there is one thing for certain, data is consistently revealing that consumers are scanning on an increasing basis. Retailers are finding that when they apply the barcodes properly, it can enhance the experience they provide. This is because the retailers can take advantage of the fact that consumers are now recognizing…