Valpak, a direct marketing company specializing in coupon distribution via mail, is undertaking what is, perhaps, the most ambitious QR code campaign to date. The company is well known for sending out its iconic blue-tinged envelopes containing an assortment of coupons. Direct mail campaigns are an age old marketing strategy that allows businesses to engage consumers in their homes rather than relying on them to stumble across advertisements themselves. This method also piques the interest of consumers by offering them deals in the form of coupons. QR codes have augmented…
Read MoreValpak floods the nation with 80 million QR codes
