QR codes in marketing campaigns Archives

The Rise of QR Codes in 2025: How They’re Taking Over Our Lives

05/22/2025 Stephanie Beck

QR codes are everywhere. On your coffee cup. Your concert tickets. Maybe even the tag inside your new sweater. And, according to Uniqode’s State of QR Codes 2025 report, 59% of consumers scan them daily. Yeah, daily. It’s safe to say QR codes aren’t just a tech trend anymore; they’re a way of life. But why are businesses so obsessed with those little black-and-white squares? Simple. They’ve become a must-have. Not just for marketing, but for almost everything. Operations, logistics, even security. Need to confirm a delivery? Scan it. Checking into your…

The importance of maintaining the use of QR codes in marketing campaigns

01/22/201201/22/2012 Jorge Gonzalez

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…