Report shows QR codes more popular in Germany than they are in the UK

qr code mobile usage

QR code use varies throughout Europe The response from consumers regarding QR codes has been divided. Many mobile consumers have shown disinterest in the codes because they do not offer adequate incentive to encourage these people to scan them. Others have begun avoiding the codes because of suspicion that they may be linked to malicious content. In Europe, QR codes are faring quite well, having shown a resistance to nefarious manipulations as well as many companies providing rewarding incentives. The codes are most popular in the United Kingdom and Germany,…

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European insurer is catching the world’s attention with QR Codes

Axa Belgium, a Netherlands based insurance company, has launched their latest television campaign using QR codes. Axa has been putting more effort to connect with current and potential customers of late, particularly by using the code to engage them. As technology progresses so too must companies hoping to keep in touch with consumers. QR codes are the next step in mobile marketing and have become a powerful tool in catching the sometimes fickle attentions of consumers. Axa is no stranger to QR codes. Earlier this year, the insurer constructed the…

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