qr codes at bus stops Archives

QR code use broadens in Europe through creative applications

01/21/2012 Jesse Collins

Augmented reality technology being used in entertainment industry by eone plus

Though the adoption of QR codes has been a slow one among American consumers, the use of these barcodes is growing much more quickly in Europe where there have been a number of wide scale creative and practical applications for them. Eurosport, the top sports channel, for example, has launched a Europe-wide campaign that will be utilizing QR codes on air in order to encourage smartphone and tablet using fans to use their mobile devices to access content. This is the first time that the Eurosport Group has taken this…

Another one rides the bus!

01/25/2011 L. Green

QR codes have hit the metropolitan public transit system of Seoul, Korea. Officials have placed the code on each of the city’s 6,300 bus stops. When scanned, the code offer’s the user with real-time information on bus services, schedules, and current location. Available in a number of languages, the service caters to the large portion of the society that relies on public transport to conduct day-to-day activities and business. The service will also be of benefit to foreign tourists as it will provide them with information regarding directions and points…