QR Code Press

FBI reminds consumers to take care when scanning QR codes

09/12/202209/08/2022 Jesse Collins

The Federal Bureau of Investigation has cautioned device users about common criminal tactics. The FBI has issued a warning to device users, cautioning that cybercriminals can tamper with QR codes in order to swipe a scanner’s information. They aren’t telling consumers not to use the barcodes but are instead recommending that people take care. QR codes have become extremely commonplace since the start of the pandemic. Businesses of all forms put them into use to help ensure that information that once would have been provided on printed materials would be…

QR codes will be used by almost 100 million Americans by 2025

07/28/202207/27/2022 L. Green

QR codes - Crowd of People - QR Code on Phone

Consumers across the United States will be using the quick response barcodes for a range of uses. A growing number of consumers in the United States are scanning QR codes for a spectrum of different uses and applications. These uses include a broad number of reasons that include everything from information to payments. New research shows that the number of American consumers using their smartphones for scanning QR codes is growing very rapidly, according to an Insider Intelligence forecast. The uses for these barcodes will include everything from gaining more…

QR codes help awareness campaign to generate donations

07/19/202207/18/2022 Sam Lambert

Tim Hortons Foundation Camps has integrated the barcodes to make it easy for guests to scan and support. Tim Hortons Foundation Camps worked with Scanbuy, Inc, global leader in mobile marketing solutions, for its 31st annual Camp Day that was held on July 13th, integrating QR codes to make it easier for guests to be able to support the campaign. Restaurant owners across the US and Canada donated 100 percent of hot and iced coffee proceeds. The donations were in support of Tim Hortons Foundation Camps. This year was the…

QR codes to play critical role in food waste reduction strategy

06/29/202206/28/2022 John Montgallo

A new Cornell study has found that quick response barcodes can help to cut back on wasted food. Consumers are interested in using QR codes at the retail level to help inform themselves about products, particularly when it comes to cutting back on food waste, say the results of a recent Cornell study. The study was conducted over two months based on the sale of certain specific milk packaging. Across the two months, consumers were offered the opportunity to choose between buying milk with traditional best-by dates printed on them,…

OUTFORM Launches In-Store PodDrop™ Platform That Merges Product Sampling With Customer Data Capture

09/21/2021 Media24

Fully Automated Sample Dispenser Gives Physical Products a Digital Trail for the Next Level of Consumer Engagement and Ad Retargeting OUTFORM is proud to debut PodDrop™, a new in-store discovery experience that allows brands to dispense product samples and stay in touch with consumers, even after they leave the store. The revolutionary platform creates a digital trail for every sample and seamlessly integrates customers’ in-store experiences with their unique data. After consumers obtain a sample, brands can retarget ads or engage these consumers with an unprecedented level of authenticity and…