qr code with logo Archives

Maserati uses customized print ad QR codes to allow consumers to build their car

02/25/2012 Julie Campbell

Maserati, the Italian automaker, has released the details of their latest mobile marketing campaign, which includes the use of customized QR codes in a print ad, which redirects mobile device users to an optimized site where they care design the GranTurismo S of their dreams. The ad, which has been published in several luxury-focused magazines, is a single page placement that includes a QR code that has been designed with the Maserati logo in its center. When scanned using a mobile device, the consumer is redirected to an optimized site…

Unilever boosts its strategy for m-commerce by implementing the use of mobile barcodes

02/23/201202/24/2012 Stephanie Beck

Unilever has announced that it will be providing mobile consumers with the ability to shop for products within the Dove, Nexxus, and Tresemme brands through the use of mobile barcodes that have been printed as a part of their Glamour magazine ads. Beyond using these magazine-based mobile barcodes, shoppers will also be able to buy products from those brands using New York’s Glamour Apothecary Wall. Glamour has been working with SpyderLynk – a company with which they have previously done business for mobile marketing – to help to drive their…

Creating QR codes with greater visual impact and appeal

01/01/201212/31/2011 Julie Campbell

QR codes may be increasing in popularity, but the standard black and white, square image has not offered much in terms of beauty of visual appeal. Fortunately, as the technology for their design improves, so do the possibilities for altering their appearance. The following are some of the techniques that can be used to convert a boring, relatively ugly and plain barcode into an image that will contribute to the appearance of an ad and attract the smartphone user to scan it. • Introduce color to the QR code –…