QR Code Press

QR codes help boost wine sales with interactive mobile marketing tactics

01/04/201201/04/2012 Julie Campbell

Château Brown, a Pessac-Léognan grand cru, is now the most recent among many Bordeaux estates that are bringing QR codes into the mainstream for wine marketing, as it has added one of the two dimensional barcodes to its labels. Beyond the autumn 2012 bottles themselves, the QR codes are also being added advertising materials that are being distributed now; particularly for the Château Brown 2011 white and 2010 red. The goal of using this technology is to allow consumers to obtain quick and easy access to a great deal more…

QR Codes and Wine: The perfect pairing for mobile marketing success!

04/10/2011 Jennifer Goula

The wine industry has been taking a particular interest in QR codes of late. More wineries have been using the codes as a way to connect with customers. With so many turning to mobile technology to meet their needs, Sevencamp, one of the world’s leading providers of custom QR code services, has extended a helping hand to the industry. The company has announced the launching of their new QR management platform “QR4Wine.” “This platform is by far the most cost effective and versatile mobile marketing solution available,” says CEO Mark…

Italian winery announces new QR code on label

03/29/201103/29/2011 Stephen Vagus

Wine QR Code Linked to Carpineto's Mobile Site

Carpineto, a popular winery in Italy, has announced that they will be using QR codes as part of their black label brands to be released in the coming months. The winery boasts of being the first Montepulciano winery to make use of the codes and hopes that they will offer a robust customer experience. The codes will be linked to a mobile website and will present viewers with detailed information regarding the wines as well as offer tips for service and pairing the wines with food. QR codes first appeared…