Italian QR code stickers bring watermelons into mobile commerce

watermelon

This quick response barcode fruit label provides consumers with a wealth of information. Malvasi Agostino, an Italian fruit producer, is adding QR code stickers to its baby watermelons called Cuoredolce, in an effort to provide consumers with more information about the product and encourage them to make more informed decisions. These barcodes can be scanned with smartphones to discover more about the fruit. The company is based in Poggio Rusco, whichis located in the Mantova, Italy area and produces a number of different watermelon varieties. It is the Cuoredolce baby…

Read More