Dutch Startup to bring pop-up virtual store to the public After Tesco launched its QR Code virtual store for the homeplus formula in 2009, the number of QR Code stores has been increasing with double digits. In 2012 over 300 QR Code stores were published worldwide and over 2000 have already been announced for 2013. With the rise of mobile commerce, retailers are finally integrating their online and offline channels. According to Forrester research , mobile retail and travel spending grew by 80% in 2011 and is expected to more…
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Chicago’s L transit stations to feature QR codes in virtual malls
A new ad campaign from Peapod will bring mobile grocery shopping to two stops Online grocery store, Peapod, has unveiled its new mobile shopping ad campaign, which allows commuters to use their smartphones to purchase food products directly from the walls of the L train stations in Chicago by scanning QR codes that are posted there. The virtual malls began last week at the State and Lake Station Tunnel and with ads plastered all over the walls, allowing mobile device carrying passengers to scan the barcodes next to images of…
Read MoreAustralian retailers take a liking to QR-powered window shopping
Retailers in Australia have begun replacing the printed advertisements in store windows with large QR codes from the Active Display Group, a point-of-sale supplier. The group has been praised for its use of the codes in the country and is partly responsible for introducing the concept of “window shopping” to consumers. This concept is simple enough: Consumers with smart phones can purchase products simply by scanning a mobile barcode associated with a particular item. Retailers such as Sportsgirl, a company specializing in athletic gear for women, are making use of…
Read MorePayPal launches new Singapore mobile shopping pilot program in subway stations
PayPal has announced the launch of a new pilot program that it has placed in subway stations in Singapore, which is designed to allow commuters to use their mobile devices to make purchases while they’re on their way to or from school and work. The program involves the participation of eight different stores which are offering mobile consumers passing through the subway stations the opportunity to take advantage of reduced prices on Valentine’s Day gifts. In order to make a purchase, mobile consumers simply need to use their smartphones to…
Read MoreMRT station uses QR codes to allow commuters in Singapore to purchase groceries
The commuters in Singapore who use the Boon Lay and Bugis MRT stations now have an added service available to them, which involves the ability to purchase their groceries with their smartphones by scanning QR codes. The transit stations feature walls with images of products next to the two dimensional bar codes. By scanning the codes, commuters are redirected to the mobile site for Cold Storage, where they can enter their details and have their grocery items delivered to their homes. SMRT Investments managing director, Dawn Loh, explained that many…
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