qr code virtual malls Archives

QR codes begin to appear on trains in Catalonia, Spain

04/21/201204/21/2012 Jorge Gonzalez

Catalonia trains become host for a new QR code campaign Train goers in Catalonia, Spain, are beginning to see more QR codes pop up around them. The codes have begun appearing on trains throughout the region, encouraging travelers to scan them with a smart phone and access free content. QR codes are somewhat common in Spain as a marketing tool, but consumers have been shy to embrace the barcodes because of their unfamiliarity. Consumer interaction with QR codes is highest when they can receive something of value. As such, the…

Australian retailers take a liking to QR-powered window shopping

02/24/201202/24/2012 Jennifer Goula

Retailers in Australia have begun replacing the printed advertisements in store windows with large QR codes from the Active Display Group, a point-of-sale supplier. The group has been praised for its use of the codes in the country and is partly responsible for introducing the concept of “window shopping” to consumers. This concept is simple enough: Consumers with smart phones can purchase products simply by scanning a mobile barcode associated with a particular item. Retailers such as Sportsgirl, a company specializing in athletic gear for women, are making use of…

Black Friday to be a proving ground for holiday-oriented QR codes

11/25/2011 Jennifer Goula

Black Friday is here and retailers are looking enlisting the aid of QR codes to help manage the crowds of shoppers heading their way. For retailers, barcodes have been a valuable tool for decades. QR codes are becoming more popular with businesses due to their ability to streamline and expedite the shopping process. Companies like Sears, JC Penney, Kmart and Macy’s are using the codes to weather the storm of shoppers on the busiest day for the retail industry. Sears has integrated QR codes into their expansive holiday shopping strategy.…