*Great video by scan.me explaining what a QR Code is Founded in 2011 by Garrett Gee, a Brigham Young University student, Scan is a company that creates technologies such as NFC image recognition and QR codes in order to bring businesses and individuals from the real world together into the digital sphere. It has not yet been a year since Scan’s app was released, and it has already received over 10 million downloads from the Android Marketplace and the Apple App Store. There are users of the application in over…
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Air Fest makes world’s largest QR code in Canada
Last year, two organizations were fighting to break the world record for the largest functioning QR code ever built. Hackerspace Charlotte, an artistic collective focused on digital media, and Skanz, a social networking platform specializing in QR codes, both succeeded in building massive codes. Unfortunately, their efforts may have been for naught, as a new competitor emerged last week and showed off its own gargantuan QR code. Air Fest, a provider of day camps and schools for children in Canada, has taken the title of champion with their staggering creation.…
Read MoreHeineken incorporates QR codes into the Open’er Music Festival for better attendee connections
Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while they were at the event. According to the Poland marketing manager for Heineken, David…
Read MoreHow to make a QR code out of chocolate
February has arrived and that means that Valentine’s Day is just around the corner. As the day creeps closer, people are beginning to look for gifts for their loved ones. For the tech-savvy, getting a romantic gift can be as simple as making a QR code. Chocolate is, perhaps, the most iconic sweet for Valentine’s Day. In the past, companies like Lock&Lock from South Korea have constructed QR codes made entirely out of chocolate. The feat is not as challenging as it may seem, as YouTube’s decocookie shows. Decocookie’s latest…
Read MoreSuper Bowl advertisers use QR codes in commercials
During this Sunday’s airing of the 46th Super Bowl some advertisers will be using QR codes in the commercial that will be played to help reach consumers on a deeper level. For example, Go Daddy will be showing an ad that is 30 seconds long and will star Danica Patrick, the auto racing driver, as well as a lineup of the Pussycat Dolls pop girl group, who will be accompanied by a QR code that will be displayed onscreen. These advertisers are hoping to take advantage of what many people…
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