QR codes are becoming more common on fruits and vegetables

QR codes potatoes vegetables

Produce suppliers are beginning to use quick response codes to label their products. According to supermarket expert and founder of SupermarketGuru.com, Phil Lempert, produce suppliers who do not use QR codes are missing a considerable opportunity to communicate with consumers in terms of nutritional data, recipes, contests and promotions, and other areas that could engage shoppers and encourage them to buy. These barcodes have made their way into mainstream packaging for processed foods. This has allowed consumers to use their smartphones in order to allow them to use the internet…

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QR codes solution used by Emerald Packaging for grocery products

Jolly Green Giant QR Codes

These barcodes are both smartphone and human readable with a simple scan. Emerald Packaging, a leading supplier of fresh produce packaging, is now offering consumers who have smartphones an additional way to learn about their foods through the use of QR codes. Scanning the barcodes helps consumers to discover the origins of the products they are buying. The unique QR codes that are both smartphone and human readable, have become possible through Domino USA’s installation of digital ink jet printing equipment. The company, which is based in California, manufactures packaging…

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