Will the big black and white guy survive in the U.S.

what is a qr code

Not everyone seems to be on the bandwagon for these cute little, black and white, square boxes, known as QR Codes. Are they just misunderstood by the less-than-technically-savvy consumer? After all, they are a progressive advance to advertising and the way we communicate. Facebook, YouTube and Twitter all seemed like an outrageous fad when they first came on the scene. Then advertisers started thinking about the millions of viewers worldwide. That’s when the light came on. Facebook was said to have 2010, fourth quarter profits around 250 million. The majority…

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Avatar QR Codes

Tokyo based IT DeSign announced a new QR code generator that will overlay a Twitter avatar on a QR code. The codes will link to a user’s Twitter account. IT DeSign has designed a number of QR generators in the past as well as other platforms using QR codes. This new project is aimed at getting QR codes involved in social media and showing that the code, normally consisting of a black and white mosaic, can be more than an unfamiliar pattern. The company launched the program in January and…

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Candy manufacturer uses QR code with new “SHOCK” brand campaign

Candy Manufacturer Uses QR Code

PoppingFUN Inc., a Wisconsin based candy manufacturer, has outlines a strategy to market its newest product of sour candies. By implementing a multi-faceted social media campaign using QR codes, the company hopes to boost exposure for its website, YouTube, Twitter, and Facebook pages. QR codes will be featured on the packaging of their new SHOCK brand and will be aggressively displayed to catch the attention of consumers. This marks the first time ever that the code has been associated with the debut of a candy brand. The codes will link…

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Big technology for small businesses work!

  QR codes are proving to be a handy tool for local business all over the nation. In Seattle, the 2d codes are being used as a cost-effective way of exposure and allowing many business owners to save a small fortune on advertising fees. Being able to link the codes to sites like Facebook and Twitter, small businesses stand to gain significant online presence as intrigue over the black and white boxes grows. Such is the case for Mr. Gyros, a small eatery in Seattle. Co-owner Arsheed was working the…

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