Tag: qr code tracking

Datatech SmartSoft unveils its new QR code service for tracking mailers

Stephanie Beck
QR Code service

The new MailSpotter Mail Tracking product gives the postal system a digital edge. Address verification and mailing software providing industry leader, Datatech SmartSoft, has just announced the availability of its new MailSpotter QR code service, which is designed to help marketers to track the progress of their mailers throughout the postal system. Through a combination of IM and quick response barcodes, the USPS raw scan data can be used for tracking. This way, as a mailer moves throughout the various postal facilities in the country, the software provides marketers with…

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4 Ways Marketers Can Keep QR Codes From Dying

Guest Post
QR Code

Earlier this year there was an article published in Forbes magazine predicting the death of QR codes. The article points out that less than 20% of smart phone users scan a QR code on a monthly basis. The article concluded that “QR codes are dying in their current form.” I disagree. As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or,…

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Northwest Mailing Service adopts QR codes and Microsoft Tags

Sam Lambert
QR Codes mobile commerce used by mail service

Tags and QR codes keep track of the mail. The Northwest Mailing Service, a direct mail company based in Chicago, Illinois, has announced that it will be introducing QR codes and Microsoft Tags to its services. The company decided to adopt the mobile technologies after examining the response clients had regarding QR codes. Northwest believes that the codes could play a significant role in influencing the purchasing behavior of consumers and will be using the codes to help clients connect with a wider audience. The codes will begin appearing on…

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GMO Japan Market Intelligence shows QR codes are popular in East Asian markets

Stephen Vagus
QR Code Statistics

QR code usage – still room to grow. QR code awareness is a somewhat serious issue for marketers looking to reach out to mobile consumers. The codes have been very proficient in helping establish the mobile marketing industry, but many consumers around the world are still unfamiliar with the black and white blocky patterns. Indeed, consumer awareness of the codes is believed to be quite rare outside of Japan. This may not be the case, however, according to a new survey from GMO Japan Market Intelligence, a business and market research…

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SBS launches new QR code voting system to engage young, tech-savvy voters

Sam Lambert
QR Codes Used in Political Campaigns

Election year is in full swing in the U.S. Presidential hopefuls are ramping up their campaigns and aggressively looking to win the favor of voters throughout the country. Mobile technology may play a large role in this year’s elections, especially as candidates make an effort to appeal to a younger generation. Survey & Ballot Systems (SBS), a provider of election services and voting systems, has announced the inclusion of QR codes to its services. This aspect of the company’s service is designed specifically to engage mobile consumers. Those making use…

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