QR codes in microscopic sizes will help stop counterfeiting

invisible qr codes

A lab in Toulouse, France, have discovered a way to make a quick response code half a hair’s diameter. A company called Nanotech, out of Toulouse, France, has now revealed that they have developed QR codes that are invisible to the naked eye, but that can still be scanned and used for a number of purposes, primarily in the form of security. These micro tags use nano particles and are so small that 10,000 can be printed in one square centimeter. The Nanotech team was led by Laurence Ressier, have…

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QR codes on appliances push us closer to mainstream smart homes

qr code scans

Quick response codes are finding their way onto juicers, mixers, irons, and many other household items. A company in Jaipur, India, called Bajaj Electricals, has recently revealed its strategy for remaining at the cutting edge when it comes to using QR codes for effective mobile marketing and better understanding their end users. This effort included the application of quick response codes to the appliances that they sell. According to the senior general manager of IT at Bajaj Electricals, V. Parab, the implementation of the QR codes was an integral element…

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QR codes used in pilot program for melon tracking

qr codes watermelon fruit

A new trial by the Pudong Agriculture Association will start labeling produce with the barcodes. The Pudong Agriculture Association in China has just revealed that it will be starting a pilot program in which it will be labeling a specific type of watermelons that are grown locally, using QR codes. The program is slated to begin in May as a part of a larger pilot geared toward improving food safety. The intention will be to use QR codes on labels for 300,000 watermelons that are grown in the area. They…

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Datatech SmartSoft unveils its new QR code service for tracking mailers

QR Code service

The new MailSpotter Mail Tracking product gives the postal system a digital edge. Address verification and mailing software providing industry leader, Datatech SmartSoft, has just announced the availability of its new MailSpotter QR code service, which is designed to help marketers to track the progress of their mailers throughout the postal system. Through a combination of IM and quick response barcodes, the USPS raw scan data can be used for tracking. This way, as a mailer moves throughout the various postal facilities in the country, the software provides marketers with…

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4 Ways Marketers Can Keep QR Codes From Dying

QR Code

Earlier this year there was an article published in Forbes magazine predicting the death of QR codes. The article points out that less than 20% of smart phone users scan a QR code on a monthly basis. The article concluded that “QR codes are dying in their current form.” I disagree. As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or,…

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