Small businesses rely on a variety of tools to keep them in the favor of consumers. Service-based businesses, such as lawn care and roofing services, tend to depend more on word-of-mouth. It certainly is a powerful form of passive marketing. According to a study conducted by Harris Interactive, a global market researching firm, 70% of consumers consider reviews and referrals when determining which service to use. Now these small, local businesses are finding a new way to give customers something to talk about by using QR codes. Those that rely…
Read MoreReferrals are the best, no big surprise, but mobile testimonials might just take the cake!
