qr code technology Archives

Hellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign

04/25/2025 L. Green

Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…

QR code technology used to help event planners manage seating

01/10/202401/09/2024 John Montgallo

The quick response tech was designed to make it easier for event planners and attendees alike. An event management software company called Eventdex recently announced the launch of a new QR code application to support efficient seating management, table location, and event check-ins. Event attendees can use the technology by scanning a barcode, checking in and finding their seats. Event attendees simply need to use their smartphones to scan a QR code at the event. From there, they can check in and are provided with their table and seat information.…

QR code on Persil packs adds accessibility

03/29/202303/28/2023 John Montgallo

Unilever has announced that the barcodes will help people who are partially sighted or blind. Unilever has partnered with Zapvision to add a QR code to its Persil packs in order to make its products more accessible to customers who are partially sighted or blind. The barcode system was created by Zappar, a digital agency and member of AIPIA. The new partnership means that the special QR code is now available on Persil laundry detergent products that will be sold throughout the United Kingdom. While this technology was originally unveiled…

QR codes help real estate agents offer an easier home buying process to customers

11/30/202211/29/2022 John Montgallo

Much of the experience of shopping for a place to live occurs online, and barcodes are helping. QR codes have seen quite a burst of popularity over the last three years and are now starting to find more standard places in people’s lives, including in their home-buying experience. Realtors have been using quick response codes to make it easier to share online information. From 2018 through 2020, the use of QR codes rose by an estimated 96 percent, and real estate agents didn’t fail to pay attention to the trend.…

CAYIN adds QR code generator feature for easier contactless interaction

01/13/202101/12/2021 Jennifer Goula

QR code generator - person scanning barcode

The company has embedded the option into its latest digital signage player software version. Digital signage solution provider CAYIN Technology has added a new QR code generator feature to its latest software version. All SMP-NEO2 series digital signage players now have the new feature. This includes software for the signs such as the SMP-2300, SMP-2310, and the SMP-8000. The new QR code generator feature was added to provide corporates, retailers and a spectrum of other businesses with new contactless interaction solutions. The goal is to take advantage of the large…