Timpson uses QR code tech to obtain instant feedback from consumers

QR code tech - POS Mobile Payment

The British multinational retailer has deployed a plan to encourage customer reviews. The in-store QR code tech has been added at the point of sale in 170 Timpson shops around the UK. The purpose of these codes is to increase the amount of reviews from customers by providing them with a fast and convenient way to leave quick feedback. Feedback has doubled since the review system was introduced. When customers reach the point of sale, they are invited to scan the quick response codes with their smartphones. This will prompt…

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German company uses QR code authenticity check to fight against counterfeiters

qr code authenticity checks - qr code under magnifying glass

Bitzer adds quick response codes to packaging to prevent the pirating of spare parts. Bitzer, a German manufacturer of refrigeration and air conditioning technology, has added QR code authenticity checks to the packaging of its original spare parts. The unique digital codes are meant to help prevent product pirates from selling counterfeit parts. The German company has previously taken action against product pirates. This isn’t the first time Bitzer has used QR code authenticity checks to protect its products from being pirated. Since 2015, the company equipped its compressors with…

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QR code creator predicts a ten year run for the barcodes

qr code standard mobile payments

Masahiro Hara has stated that developments in technology will push out the need for printed barcodes. The man who created QR codes, Masahiro Hara, has recently stated that the ongoing evolutions in technology will mean that paper labels will continue their importance, but because of improvements in image recognition software, it will likely make the barcodes obsolete in around a decade from now. The quick response code has already been around for a while and has now become mainstream in advertising. That said, as much as QR codes can now…

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QR codes could be preserved for mega-annums

tungsten qr codes

Tungsten could be the solution to making sure that these barcodes will be scannable for millions of years. Researchers have now come up with a way to make sure that QR codes can store information for extremely long periods of time by using certain etching techniques to hold every bit. This involves the use of optical information carriers that will be able to withstand the test of time. The method used by the researchers to create the QR codes and to preserve both them and the information that they contain…

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QR codes may benefit from new technology

qr code authenticity checks - qr code under magnifying glass

New invisible marker images are being suggested for improved use of the barcodes. Marketers are already big fans of QR codes due to their ease of use and their cost effectiveness as they bring the digital world and the real world – such as print media – together by way of mobile devices such as smartphones and tablets. However, there is some controversy surrounding them and many are asking if new tech would improve them. At the moment, 53 percent of consumers in the United Kingdom are smartphone users, which…

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