QR Code Press

QR codes may benefit from new technology

05/28/201305/31/2013 Stephanie Beck

qr code authenticity checks - qr code under magnifying glass

New invisible marker images are being suggested for improved use of the barcodes. Marketers are already big fans of QR codes due to their ease of use and their cost effectiveness as they bring the digital world and the real world – such as print media – together by way of mobile devices such as smartphones and tablets. However, there is some controversy surrounding them and many are asking if new tech would improve them. At the moment, 53 percent of consumers in the United Kingdom are smartphone users, which…

QR codes lose steam in magazine ads

04/15/201304/13/2013 Julie Campbell

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

QR codes scanning apps present on 32 percent of German smartphones

03/13/201303/12/2013 L. Green

Forrester research has found that while the capability is there, it’s not always being used. The result of a new Forrester Research study have just been revealed and have indicated that among Germans with smartphones, 32 percent have apps for scanning QR codes installed on their devices. However, it also determined that among them, very few scan on a monthly basis. Among smartphone owners, only 8 percent in total – regardless of whether or not they have an app on their devices at the moment – scan QR codes on…

Survey shows that QR codes are big in the automotive sector

12/24/201212/24/2012 Sam Lambert

DMEautomotive highlights QR code interaction among automotive consumers DMEautomotive, an automotive marketing firm, has released the results of a new national survey that focuses on consumer interaction with QR codes. QR codes are widely used marketing tools that have been successful in engaging consumers in a dynamic fashion. The codes have seen relatively limited use in the automotive sector, but DMEautomitive suggests that the codes have strong potential therein. The survey shows that QR code interaction in this sector is on the rise and that consumers are finding value in…

QR codes data from ScanLife shows 50 percent scanning increase

11/27/201211/26/2012 Julie Campbell

Between Black Friday last year and this year, there has been a massive rise in barcode scans. ScanLife, a mobile engagement platforms leader, has now released its report that reveals its data from the scanning of QR codes and other mobile barcodes on Black Friday 2012. According to the company, there were approximately 270,000 scans performed on that one day. Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among…