QR codes find their way into India’s club scene with mixed results from consumers

QR Code Tracking

QR codes are making their way to the clubbing scene in India. The Turquoise Cottage club in Delhi has begun using the codes as away to keep track of patrons. This is a new environment for QR codes, as they have been mostly used in marketing and promotion. Clubs regularly use stamps to keep track of visitors, especially those that are not of legal drinking age. The concept of interactive stamps is quite alluring to clubs as they will be able to use these stamps to engage patrons in a…

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QR coded postage comes to Croatia to commemorate the 20th anniversary of the postal service’s first stamp

QR Code Stamp

The national postal service of Croatia, the Croatian Post, has adopted QR codes for their latest series of stamps. Croatia is not the first to put the codes on postage stamps, but their use of the codes is somewhat unique. Where most other codes can be scanned for simple information regarding postal policies or to find special deals, Croatia’s codes can be used as a form of receipt confirmation and package tracking. The codes add another aspect to the postal service that, in turn, adds value to the experience of…

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QR code campaign from the U.S. Postal Service is a success

QR Code Postal Campaign

This past June, the U.S. Postal Service launched a QR code initiative in which the codes were attributed to nearly all standard mail. The initiative was part of a marketing campaign through which the postal service offered commercial mailers a 3% discount on first class and standard mailing options. Tom Foti, manager of marketing mail for the agency, opted to adopt the codes for the campaign in an attempt to increase mailing volume. Initial reports from the agency show that the campaign may have been successful in its goals. The…

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U.S. Post Office doesn’t have much faith in QR discount campaign

US Post Office QR Code Discount

As mobile technology continues to bridge the gap between the online and offline world, a new use for QR codes has been found. Last month, The U.S. Postal Service proposed a program that would offer commercial mailers a discount if they used QR codes in their postage. The proposal has been approved by the Postal Regulatory Commission, and will be put into effect beginning July 1st of this year. The Postal Service is among one of the first governmental organizations to encourage the use of QR codes. Commercial mailers making…

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