Big name companies are bringing QR Codes to mainstream advertising. Several businesses are now utilizing this new technology to grab potential mobile customers. Home Depot, Bed Bath and Beyond, Thwapr, HBO and Dick’s Sporting Goods, are just a few of the companies that have integrated QR Codes into commercials, mailed advertisements and movies. Marketing has another avenue now; beside the normal television, or radio spot. QR Codes are starting to burst onto the scene everywhere lately. A survey shows that in the last six months of 2010, the scanning of…
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Easy and cheap ways to give your business a fresh look
Big name businesses are starting to use new marketing techniques for advertising. Companies are realizing that if they want to reach certain age groups, or crowds, then they have to reach out to them at their level. Just putting an ad on television or in a magazine won’t do it anymore. Companies have done everything they can think of to catch your attention during an advertisement. They’ve used famous actors and sports figures, done slap-stick comedy, and they’ve even used babies, senior citizens and animals. But all of that is…
Read MoreHow companies are spending their marketing dollars in 2011
For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…
Read MoreSocial media and QR Codes
With QR codes beginning to play a larger role in both marketing and everyday life, a number of companies that specialize in QR code generation have been cropping up. Typically, anyone can find a free code generator on the Internet, but SocialQRcode is offering a more involved approach with their service. The company fancies itself as the first QR generator that is designed specifically for social sharing via social networks. Offering its services for free, SocialQRcodes allows users to link codes to their Facebook, YouTube, or Twitter accounts. Codes can…
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