Though marketers love them, they’re not delivering what customers expect from them. A QR code has become a fast favorite for brands and companies who are looking to step into mobile marketing and use a technique that is quick, versatile, and extremely inexpensive. For the companies, these barcodes are great, except that they’re not using them right. A new eMarketer study called “QR Codes: Marketers Keep Hitting Go, but Consumer Adoption Still Slow”, it shows that the percentage of consumers is increasing, but not as fast as it could. From…
Read MoreQR code use is missing the point for consumers
