Research suggests improvements for QR codes

qr code

The results of research recently released by Chadwick Martin Bailey (CMB) have determined that nearly 50 percent of smartphone owners who have devices capable of scanning QR codes have already done so at least once, and that among them, almost one in every five had followed up by making a purchase. These positive numbers are encouraging for marketers who have been including the barcodes in their mobile strategies, and for those who have been planning to do so in the near future. The research was performed by both CMB and…

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