QR Code Press

Cheap mobile marketing tools help level the playing field for small businesses

05/13/201105/13/2011 Stephen Vagus

Mobile marketing has made its way to Green Bay, Wisconsin. QR codes are starting to spring up everywhere in the city as more local businesses take advantage of them. The codes have a unique advertising appeal that is unmatched by any other marketing method. As smart phone use becomes more widespread, QR codes are being recognized for their ability to dynamically engage consumers, drawing them in where traditional advertising fails. Larry Obermann, owner of Fastsigns, a company specializing in visual communications solutions, has become a fan of the little black…

Slap a QR Code on it…why not!

05/08/201105/07/2011 Jorge Gonzalez

Residents of Sioux Falls, South Dakota, are beginning to see QR codes popping up all over the place. The city first began using the codes as part of a campaign to provide better service to tourists, giving them access to information on local businesses and events. As mobile technology continues to establish is presence in society, QR codes have become a way for small businesses to compete with their much larger counterparts. QR codes are experiencing the same boom in popularity in the U.S. that they did in Japan. Originally…

Scanning the skies

05/06/201105/06/2011 John Montgallo

A mysterious QR code appeared in the skies of Amsterdam earlier this week. The code was attached to a banner trailing a small plane. Onlookers struggled to scan the code, battling with the constant ripples in the banner, but most were unsuccessful in scanning the high-flying code. For some time, it seemed impossible for anyone to decode the world’s first airborne QR code, but a few tenacious individuals were able to do so with the help of a little know barcode reader called QrDecode and some reverse engineering. The code…

Real estate marketing tool being used abroad

05/05/2011 Stephanie Beck

QR codes have been popular with real estate agents since they first began appearing in western society in 2008. They have been put to use extensively in the U.S. as a way to provide better service to potential property buyers. English realtors are following suit as WA Ellis, an England based sales and lettings estate agency, adopts the codes for their promotional efforts. As more people continue to become integrated with mobile technology, QR codes stand at the precipice of a paradigm shift in the way consumers interact with companies.…

Election signs sporting QR codes give campaign an edge

04/23/201104/23/2011 Jesse Collins

Politics is often characterized as a battlefield. The political arena, as it were, can certainly seem as such, given the amount of verbal warfare coming from both sides. Fitting of the characterization, politicians are often on the lookout for new ways to edge out their opponents, clinging to every advantage as though it meant sure victory. As society – the next generation of young voters in particular – embracing mobile technology, can politicians engage tech-savvy voters by using QR codes? Andrew Lang, the Liberal candidate for Toronto-Danforth, Canada, believes that…