QR codes are used, but not for purchasing

QR Code Marketing

A new study conducted in the U.K. and Japan has shown that the barcodes are being scanned but not to buy. The results of a Euromonitor retail technology survey have just been released and they have shown that while QR codes are being scanned by consumers, they are not being used for shopping. The study included the participation of consumers in fifteen different markets. Beyond the use of QR codes, it identified a number of mobile commerce trends. It indicated that consumers in the United Kingdom and in Japan have…

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QR codes empower consumers through their mobile devices

QR codes in mobile commerce

Smartphone scanning technology has been giving shoppers the ability to browse and checkout more independently. Through the common use of technologies such as QR codes, mobile commerce has started to make its way even further into the in-store shopping experience than it ever has before. Consumers are using their devices as they shop in a store and companies can use barcodes to guide their behaviors. Retailers and other merchants across the country have been coming up with their own unique uses for QR codes, which allow them to step into…

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QR codes provide exclusive Bond No. 9 fragrance access

qr codes perfume sample

This newly released fragrance will be available only via mobile commerce through barcode scans. The latest unique use of QR codes has been revealed by Laurice Rahme, with the release of her latest fragrance, Bond No. 9, which will be available for purchase only through scans of the barcodes. This unique step has been taken into the mobile commerce channel for a number of reasons. The fragrance decided to take on a “digital” scent that can be purchased only through scans of QR codes to access the mobile web. The…

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QR codes added to Disney campaign to appeal to kids

disney mobile payments

The new mobile marketing campaign is being launched in Australia with the target discount store. Disney and Target are now working together in Australia to reach out and connect with children through mobile marketing that is based on QR codes printed onto an interactive virtual wall. The interactive mcommerce experience was designed to be used for only this past weekend. The location was at a cinema in Sydney and it was created in order to use QR codes to form a child friendly experience. Though Disney is experienced in the…

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M-commerce services at Davids will be powered by Payair

QR codes smartphone

This new mobile campaign will include QR codes on ads and billboards. Davids, a Swedish electric device retailer, has just granted a contract to the mobile payments service called Payair in order to help the company to upgrade its mobile commerce experience for consumers. The two businesses will work together to offer an enhanced shopping experience over smartphones. This new agreement will give Davids the opportunity for integration of the mobile commerce service from Payair, in order to allow consumers a far broader m-commerce shopping experience from the comfort of…

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