The use of QR codes is still increasing

QR Code Mobile Marketing

comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise. In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device. According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into…

Read More

QR codes bring history to life in Washington Township, New Jersey

QR Codes used at Historical Sites

QR codes can make marketing much more engaging than traditional static imagery, but the codes can also be used to bring a little bit of the past to life. Such is the case in the Old Stone Village in Washington Township, New Jersey. The famed site is steeped in history and culture and soon visitors to the site will be able to take guided virtual tours by scanning QR codes. Yet again, technology seeks to revitalize the past. The idea comes from Chris Del Borello, president of the Washington Township…

Read More

Atlanta airport implementing QR codes to help with travelers needs

Hartsfield-Jackson Atlanta International Airport

The Hartsfield-Jackson Atlanta International Airport has announced a new campaign that is aimed at improving passenger’s experience through the use of the latest trend in mobile technology. The airport will begin using QR codes in a number of shops and restaurants located on site. As mobile technology becomes ever more prevalent, the airport is looking to cater to the needs of consumers. Hartsfield-Jackson is boasting of being the first airport to make use of the barcodes. Officials unveiled plans to implement the codes early today. They will be embedded on…

Read More

Canada uses QR codes around town to interact with tourist

Mobile marketing is a growing trend with many of the world’s businesses, most of them focusing on campaigns powered by QR codes. An increasing number of government agencies are following suit, as is the case with the National Capital Commission of Canada. The agency recently unveiled the use of QR codes in Ottawa as part of an initiative to education visitors of the city’s history. Ottawa’s Terry Fox Statue now features a rather large QR code, which links to a mobile website embedded with a video on the cultural value…

Read More

Bank Audi rolls out first time ever QR code campaign

Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…

Read More