Red Bee Media launches animated QR code campaign for BBC’s new drama The Fades

The Fades QR Code

QR codes have won a valuable spot in the world of marketing. The barcodes are largely responsible for the take off of mobile marketing, allowing advertisers to engage mobile consumers wherever they may be. Despite their associations with mobile technology, QR codes are quite static, which can be problematic when marketers are vying for the sometimes fickle attention of mobile consumers. Marketers have had to come up with some creative strategies using QR codes to catch the attention of consumers. Red Bee Media, a media management company based in the…

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Fox Searchlight Pictures releases new film trailers via QR codes

QR Code Movie Trailer

The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in…

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Media company creates a winning mobile campaign

QR Code Contest

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

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