QR Code Press

QR codes launched for Mack maintenance program

03/13/201303/13/2013 Jesse Collins

These barcodes will be printed onto the vehicles and linked to the vehicle’s unique VIV. Mack Trucks has announced that it will now be printing QR codes onto their vehicles which are uniquely tied to the VIV of the specific truck, through the use of the MVASIST platform. The barcodes will be used to help to provide a faster response time and to improve the customer uptime. The QR codes will be installed onto the vehicle doorframes as of April. This will occur during the truck’s actual manufacturing process at…

Getting the most out of a marketing strategy that includes QR codes

10/24/201110/23/2011 Jennifer Goula

A World Telemedia presentation by Bob Bentz, the president of Advanced Telecom Services has shown that marketing that incorporates custom QR codes with branding boosts the usage by 2.4 times. A number of case studies were cited by Bentz to support his theories. He spoke on the topic of “Hip to Be Square: Using QR Codes to Maximize Sales” at the Amsterdam event. Bentz used his presentation to describe the history of quick response (QR) codes, which actually aren’t anything new. These two dimensional barcodes have existed since 1970, when…

QR codes take to the streets with new stencil generator from FAT

07/23/201107/23/2011 Stephen Vagus

What was once thought of as a fickle fad has now become a full-fledged phenomenon. Street art has been gaining momentum for some time. Artists would be hard pressed to find a better venue than public sidewalks and the sides of buildings, which can carry their messages far and wide. The Free Art and Technology Lab (FAT), an organization that seeks to enhance the public domain through various applications of media, have taken a particular interest in street art and have produced a new product, which they are using to…