QR codes may help save print

QR Codes Used in poetry and books

QR codes could be a useful tool to the print industry It is no secret that the print industry has struggled in the advent of technology. The Internet has made it exceedingly easier for consumers to get their hands on various forms of media they might find interesting. Mobile technology has put excessive strain on books, newspapers, and magazines as these traditional forms of media struggle to connect with consumers that are tethered to smartphones and tablets. What has been a major thorn in the side of the print industry…

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It’s time for U.S. printers to pay more attention to QR codes

Mobile marketing is a hot topic in today’s business world. The industry has been advancing rapidly as smart phones and other mobile devices rise to prominence in the lives of consumers. This growth is due, in part, to the prevalence of QR codes. The codes have been around for years but were only used for keeping track of inventory before the advent of smart phones. QR codes are hailed for their versatility and ability to dynamically engage consumers. They can also breathe new life into a once favored medium. “Printers…

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